Southeast Asia AI Data Partner

AI Data Built for
Southeast Asia's
Languages & Culture

Xtecq provides RLHF, AI evaluation, and multilingual annotation in English, Bahasa Melayu, Mandarin, and Cantonese — with the cultural depth that generic vendors can't match.

Native SEA Annotators
3-Tier QA Process
Pilot Before You Commit
The Challenge

Southeast Asia Is Linguistically
Unlike Anywhere Else

With 680+ million people across dozens of languages and dialects, SEA requires annotation teams who genuinely understand the region — not vendors who treat Malay as a simple translation exercise.

Cultural Nuance

Religious sensitivities, local humor, and contextual idioms are invisible to generic annotation tools and offshore teams.

Code-Switching Reality

Malaysians naturally mix Malay, English, Mandarin, and Cantonese mid-sentence. Our team annotates this the way real users experience it.

Dialect Depth

Malaysian Mandarin and Cantonese carry distinct regional character. Standard Chinese annotation misses this entirely.

Xtecq is built in Malaysia, for the SEA market. →

Our Services

What Xtecq Delivers

Focused on the data work that makes AI systems better — across the languages that matter in Southeast Asia.

RLHF

Multilingual RLHF & LLM Tuning

Human preference data for reinforcement learning — ranking AI responses, rating output quality, and flagging culturally inappropriate content across SEA languages.

  • Response preference ranking
  • Instruction following datasets
  • Harmful content red-teaming
  • Cultural sensitivity checks
Discuss this service
Core Offering
AI Evaluation

AI Output Evaluation

Human evaluation of AI-generated content for accuracy, tone, helpfulness, and cultural appropriateness — in the languages your users actually speak.

  • Fluency & coherence scoring
  • Factual accuracy review
  • Cultural appropriateness checks
  • Bias & safety flagging
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Data Work

Annotation & Data Collection

Text, image, audio, and video annotation — plus localized data collection from real SEA users with the right demographics and linguistic profiles.

  • Text classification & NER
  • Image & video annotation
  • Speech & audio transcription
  • Localized dataset creation
Discuss this service
How We Work

Simple, Transparent Process

We start small so you can verify quality before scaling. No lock-in, no pressure.

STEP 1

Brief Us

Share your project scope, target languages, and quality expectations. No commitment needed.

STEP 2

Free Pilot

We deliver a small pilot batch. You evaluate the quality yourself before deciding to proceed.

STEP 3

Align & Refine

We incorporate your feedback and finalize annotation guidelines before full production.

STEP 4

Deliver & Iterate

Ongoing delivery with regular QA checks. You stay in control of pace and scope.

Quality Assurance

Our 3-Tier QA Framework

T1

Primary Annotation

Native-speaker annotators complete initial tasks following your custom guidelines.

T2

Peer QA Review

A second annotator reviews and validates the work, flagging inconsistencies.

T3

Lead Audit

A project lead spot-checks final batches against your agreed quality benchmarks before delivery.

Our Focus

Rooted in Malaysia.
Built for Southeast Asia.

Xtecq operates out of Kuala Lumpur — one of SEA's most linguistically diverse cities. Our annotators are local professionals who use these languages every day. That lived experience is what makes the difference in human feedback data quality.

🇬🇧 English (SEA) 🇲🇾 Bahasa Melayu 🇨🇳 Mandarin 🗣️ Cantonese

Local Professionals

Our annotators are Malaysian professionals — not crowd workers. They bring domain awareness and real cultural fluency to every task.

Code-Switching Fluency

Malaysians naturally switch between languages mid-sentence. Our team annotates this the way real users experience it.

Based in Kuala Lumpur

We're on the ground in Malaysia — accessible, responsive, and operationally aligned with your time zone.

Example RLHF Task

"Rank these two AI responses for a Malaysian user asking about home loan eligibility. Consider tone, accuracy, and local banking context."

RLHF Preference Ranking English (MY)
🇲🇾

Bahasa Melayu

Formal & informal variants

Primary language focus

🇨🇳

Mandarin

Malaysian Chinese context

Strong regional coverage

🗣️

Cantonese

Malaysian dialect nuances

Growing capability

🇬🇧

English (SEA)

Manglish & formal EN

Highest coverage

Why Xtecq

What Makes Us Different

We're a focused, specialist team — not a generic annotation platform. Here's what that means in practice.

What Matters
Generic Vendors
Xtecq
SEA Language Expertise
❌ Rarely
✅ Core focus
Native Malaysian Annotators
⚠️ Not guaranteed
✅ Always
Cultural Context in Annotation
❌ Minimal
✅ Central to our work
Code-Switching Handling
❌ Not supported
✅ Natively understood
Free Pilot Before Commitment
❌ Rarely offered
✅ Standard offering
Multi-tier QA Review
⚠️ Varies
✅ 3-tier process
Direct Team Communication
⚠️ Often via platform
✅ Direct contact
Malaysia-Based Operations
❌ No
✅ Kuala Lumpur
FAQ

Common Questions

Honest answers before you reach out.

We're a services company. We don't have a self-serve platform — we work directly with clients to understand their project needs and deliver via a managed process. That means more customization, more communication, and more accountability than a generic platform.

We maintain a core team of trained annotators and can scale based on project requirements. We're transparent about our capacity — we'll tell you upfront whether your project volume is something we can handle, and at what timeline. We don't overpromise.

We'll complete a small sample of your actual task — typically 50 to 200 items depending on complexity — at no cost. This gives you real data to evaluate our quality and annotation style before you decide whether to proceed with a full project.

All annotators sign NDAs before working on any client project. Client data is used solely for the purposes of the contracted task and is not shared, retained, or repurposed. We're happy to sign your NDA before any pilot begins.

We work with most standard formats — JSON, JSONL, CSV, Excel, and can adapt to client tooling. For image and video annotation we support COCO, Pascal VOC, YOLO, and others. Let us know your stack and we'll confirm compatibility.

We can usually begin a pilot within a few business days of receiving your brief and sample data. Full project onboarding — including guideline finalization and team calibration — typically takes one to two weeks depending on project complexity.

Get in Touch

Let's Talk About
Your Data Project

Send us a brief description of what you need. We'll respond within one business day with honest feedback on whether we're the right fit — and a free pilot offer if we are.

WhatsApp

+601 0938 8503

Based In

Kuala Lumpur, Malaysia · GMT+8

Send a Project Brief

We'll respond within one business day. No spam, no pressure.

Ready to Build Better AI
for Southeast Asia?

Start with a free pilot. No commitment, no contract. Just real data you can evaluate yourself.

Xtecq

+601 0938 8503

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